• by Tanya Gazdik , Yesterday

Toyota and onX, an outdoor digital navigation platform, are expanding their partnership to help more drivers access the outdoors while supporting responsible recreation and trail stewardship.

The second year of the partnership combines Toyota’s trucks with onX's navigation technology to help outdoor enthusiasts navigate with confidence. Owners of 2026 and newer Toyota Tundra, Tacoma, 4Runner, Sequoia and Land Cruiser models will receive six months of complimentary onX Elite access.

The expansion includes the launch of the new Trail Creators Program, bringing together outdoor storytellers and advocates to inspire responsible recreation through content and education.

Both brands share a passion for helping people explore the outdoors while preserving the places that make those adventures possible, says Owen Peacock, general manager, vehicle marketing and communities at Toyota Motor North America. 

"At Toyota, we're always looking for ways to create value beyond the vehicle itself,” Peacock tells Marketing Daily. “As more customers chose our trucks and rugged SUVs to fuel their outdoor adventures, partnering with onX was a natural way to enhance that experience. Expanding our collaboration allows us to pair OnX with Toyota's legendary capability, giving drivers greater confidence to discover new places and explore responsibly. Together, we're investing in the trails and public lands our customers love, helping ensure these outdoor spaces remain accessible and enjoyable for generations to come.”

Through the Trail Revival Project, the brands are supporting trail maintenance, restoration projects and sustainable recreation efforts that help preserve access to public lands for future generations. 

Future initiatives will focus on maintaining and enhancing trail systems, preserving natural resources and creating volunteer opportunities for local communities and outdoor enthusiasts.