RICHARD WHITMAN

Articles by Richard All articles by Richard

• What The Fudd? The GEICO Gecko's Live Podcast Debut in Mediapsssst on 06/11/2026
  

  The integration was powered by AI technology developed and distributed in partnership with Framestore, The Martin Agency and Omnicom Media.

• Omnicom Precision Marketing Folds Agency Rapp Into Critical Mass in Mediapsssst on 06/10/2026
  

  "Critical Mass, Omnicom's premier digital experience and AI innovation agency, now leads the activation practice, retaining and maintaining the RAPP, MRM, and Targetbase brands as distinct operating brands under its leadership."

• Sorry, Not Sorry: I Cannes Not Attend This Year in Mediapsssst on 06/09/2026
  

  If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have prizes, including a Grand Prix.

• AI Platform Deece Targets Better Clarity For Campaign Briefs in Mediapsssst on 06/08/2026
  

  Despite previous efforts to get teams of the same page brief wise, today most marketers believe their briefs are right on point while most agencies disagree.

• ID Comms Opens Up Its Pitch Playbook in Mediapsssst on 06/02/2026
  

  The media consultant is running a five-day workshop next week on best practices for running a competitive agency pitch.

• Two New Members Added To Publicis Groupe Board in Mediapsssst on 05/29/2026
  

  Shareholders approved the nominations of Microsoft's Jaime Teevan and Benjamin Badinter, a longtime Publicis executive and grandson of the founder.

• Former WPP CEO Read Launches AI Start-up Conference in Mediapsssst on 05/28/2026
  

  Dubbed, Prompt, the inaugural conference takes place June 9 at London's Design Museum and is timed to London Tech Week.

• Agency Inspired 'Man Therapy' To Be Published Ahead Of Father's Day in Mediapsssst on 05/27/2026
  

  A pro bono campaign from Cactus morphed into a men's mental health website. A book with similar insights will be published on June 15.

• French Entertainment Industry Protests Growing Control By Bollore in Mediapsssst on 05/18/2026
  

  Canal+ Head Maxime Saada fueled the contretemps over the weekend saying the company would no longer work with 600 in the industry who signed the "Switch Off Bollore" open letter.

• Crossmedia's Asghar Goes The Distance In NYC Cancer Walk in Mediapsssst on 05/14/2026
  

  This week he covered 40.5 miles in 13 hours as part of the American Cancer Society's Cancer Free Challenge.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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