by Barbie Romero on Sep 29, 2:00 PM
At our Planning & Buying Summit in Chicago leaders from Molson Coors, Aldi, Mars, Goodyear, KSM, and more shared insights on entertainment partnerships, precision targeting, platform bias, creative risk-taking and protecting growth budgets.
by Barbie Romero on Sep 29, 2:00 PM
Ask Cody Kuecker anything! The Lead Marketing Manager, Sponsorships & Experiential from AT&T will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.
by Dennis Cook on Sep 29, 2:00 PM
Dennis Cook, CMO, writes, "In an era of screen overload, digital saturation, and growing AI advertising clutter, brand marketers are increasingly looking for new ways to connect and engage with audiences to build human connection."
by Barbie Romero on Sep 29, 2:00 PM
Ask Meghan Irwin anything! The Vice President of Marketing from Blaze Pizza will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.
by Barbie Romero on Sep 22, 2:00 PM
From traffic data to crowd signals, Martin Porter breaks down the contextual triggers marketers underuse, why dynamic creative needs to move from stunt to standard practice, and how to leverage OOH as a performance channel.
by Kim Macomber on Sep 22, 2:00 PM
NP Digital's AVP of Operations, Earned Media writes, "AI search is reshaping the brand visibility playbook. As consumers' inboxes become a factor in brand visibility, email marketing programs become more important."
by Barbie Romero on Sep 15, 2:00 PM
At our Data & Programmatic Summit in Lake Tahoe, leaders from Nestle Purina, Mars, Honda, OMD, and Digitas shared insights on retail media, AI-driven intelligence, and data strategies.
by Taylor Aramburu on Sep 15, 2:00 PM
BBQGuys' Channel Manager - Paid Social & Affiliates, writes, "If you run paid social for an ecommerce company or a large retailer, there's a metric sitting just outside your dashboard that matters."
by Barbie Romero on Sep 1, 2:00 PM
Ashley Hutchings explains why speed and agility now define great media planning, how AI and human judgment work best as a team rather than a competition, and why personalization at scale beats mass messaging every time.
by Barbie Romero on Sep 1, 2:00 PM
At our Retail Insider Summit in Lake Tahoe, leaders from American Girl, Saatva, Lowe's, Marc Jacobs, and Discount Tire shared insights on revamping retail tactics, AI-driven intelligence, data strategy, personalized engagement, and always-on customer listening.