- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Meta Adds More Affiliate Brands, In-Stream Shopping Updates
MediaDailyNews, Colin Kirkland - Wednesday, March 25, 2026
Meta is introducing updates designed to help creators and advertisers connect a ...
- Human Traffic Slows, Automation Grows 8 Times Faster
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2026
Automated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- OpenAI Hires Former Meta Ad Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, March 23, 2026
OpenAI's hiring of ad veteran David Dugan as its VP/head of glob ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...
- Email Fusion: Linking To Other Digital Channels
Email Insider, Ray Schultz - Monday, March 16, 2026
Enhanced email software provides multichannel automation capabilities, Upland Software says. ...
- Meta Moltbook Acquisition Teases Fully Automated Future
MediaDailyNews, Colin Kirkland - Wednesday, March 11, 2026
Meta has invited Moltbook's cofounders to join its AI research division wi ...
- Why Meta's Moltbook Acquisition Changes All
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 11, 2026
For Meta, this paves a path toward complete automation as the w ...
- X Teases Automated Product Links Within Feed Posts
MediaDailyNews, Colin Kirkland - Monday, March 9, 2026
Last week, an X user promoted Elon Musk's satellite internet company Starli ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- Roblox Tackles Profanity With AI, Child Safety Suits Multiply
MediaDailyNews, Colin Kirkland - Thursday, March 5, 2026
Roblox has announced its effort to safeguard its chat feature using ...
- Meta Tests Shopping Recommendations In Chatbot Browser
MediaDailyNews, Colin Kirkland - Wednesday, March 4, 2026
Meta is expanding ecommerce opportunities within its AI chatbot, testing new shoppi ...
- Instagram Faces Backlash Due To 'Shop The Look' Recommendations
MediaDailyNews, Colin Kirkland - Monday, March 2, 2026
Creators are feeling deceived by Instagram's "Shop the Look" AI-powered shopping tes ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- Anthropic Brings Interactive Apps To Claude Chatbot
MediaDailyNews, Laurie Sullivan - Monday, January 26, 2026
Anthropic has introduced an extension to its Model Context Protocol, an open-sour ...
- Content Gatekeeper: A New Way To Create Compliant Emails
Email Insider, Ray Schultz - Wednesday, January 21, 2026
Marketers must protect their brands while remaining compliant with laws, Stensul s ...
- Crisis Looming Over AI-Generated Ads, Content
Performance Marketing Insider, Laurie Sullivan - Monday, January 19, 2026
Advertisers see the inability of consumers to distinguish AI from human conte ...
- Lyft Creates Interactive Ad Unit With Haptics App Feature
Performance Marketing Insider, Laurie Sullivan - Friday, January 9, 2026
Lyft for the first time has added interactivity and haptics technology ...
- Microsoft Powers Agentic For Retail, From Purchase To Checkout
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
The tools, announced ahead of next week's NRF conference, support merchandising, marketin ...
- Yahoo DSP Advances Agentic Media-Buying Models
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing a ...
- NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-si ...
- Reddit Uses AI To Personify 'Top Audiences' For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
Analyzing authentic conversations made possible through AI is a major theme ...
- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Predicting Advertising In 2026 Based On Google, Microsoft Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 31, 2025
Advertisers will make some big changes in 2026, from artificial intelligence (A ...
- Expedia, Yelp, Angi, Square Build Agentic Experiences For Alexa+
MediaDailyNews, Laurie Sullivan - Friday, December 26, 2025
The integrations show advertisers no longer just buy "space" or "impressions," b ...
- Amazon Names AI Chief To Take On Rivals
MediaDailyNews, Laurie Sullivan - Wednesday, December 17, 2025
Peter DeSantis will lead the new group, Amazon CEO Andy Jassy wro ...
- Risk Of Failure: CMOs Face Make-Or-Break AI Moments
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 19, 2025
A Gartner survey found 65% of CMOs believe AI advances will dramatical ...
- Berkshire Makes Rare Alphabet Tech Investment With $4.3B Stake
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Alphabet on Monday saw notable premarket stock gains after recent AI investmen ...