• by Colin Kirkland , March 25, 2026

In an ongoing effort to persuade more creators to invest time in its family of apps, Meta is introducing another wave of updates designed to help creators and advertisers connect and monetize their content and product promotions.

The updates include post links, added affiliate partners, and one-click checkout.

More major brands have joined the Facebook U.S. affiliate partner program, including Amazon, eBay and Temu -- allowing creators to tag products from these retailers directly in their Facebook posts.

Partners are able to select which products will be available for creator links, as well as the commission percentage when a consumer makes a purchase through a creator’s post.

Partners can also decide to block affiliated links included in creator content.

These partnerships will be fully rolled out to creators in the coming months, Meta says in its announcement.

The company will begin testing similar affiliate experiences on Instagram with Amazon in the coming months.

Following current testing of Instagram links in users' post captions, Meta is beginning to invite creators to share product links from a brand's catalog directly within their Instagram Reels, making it easier for followers to shop directly through the tech giant's most popular content format.

The decision to provide product links to creators comes weeks after Meta faced widespread criticism over its “Shop the Look” button tests, which involved automatically adding product tags to creator content via artificial intelligence.

Despite creators’ insistence that “Shop the Look” was deceptive and misled their followers, Meta is continuing to automate its “in-app post-click experiences” on Facebook and Instagram, in order to “surface more product information” and make it easier for users to check out.

Meta will soon begin providing AI overviews of products after users click an ad or visit a website from Facebook or Instagram, featuring reviews, brand details, discounts, and product recommendations.

To make an in-stream purchase, users will be able to do so with just “one tap,” as Meta works with partners across the payments ecosystem to provide merchants -- including PayPal, Stripe, Ayden, and Shopify -- with the ability to choose an integration that works best for their business.

To facilitate ad campaigns between brand partners and retailers, Meta is also testing product set optimization, allowing retail media networks to choose which products are promoted while receiving detailed product-level reporting on their campaigns.

Finally, Meta is expanding its product showcase feature to the Reels and Stories tabs, making it available for app optimization campaigns, providing advertisers with more ways to capture audience attention.