• by Laurie Sullivan , Staff Writer, April 22, 2026

Google has introduced three agentic safety features in Ads Advisor to troubleshoot violations, and protect account and manage certificates, and soon will automate the certification process based on a company's location, industry, and need worldwide. 

These agentic safety features reduce manual administrative burdens on advertisers that allow them to focus more on campaign performance.

Ads Advisor, an AI agent in Google Ads, allows advertisers to automate the process of finding creative ideas, unlocking new insights and driving stronger performance -- as well as troubleshooting violations and certification processes.  

As advertising campaigns grow in complexity, marketers often spend an excessive amount of time managing policy compliance and security risks.

Priya Baliga,senior engineering director of Ad Platforms at Google, explained in a blog post how proactive troubleshooting can flag complex policy violations, secure monitoring every day and all day long to gain real-time policy reviews and monitor.

The agent will share personalized recommendations, such as reviewing flagged domains and dormant users, and will also flag violations and make suggestions, serving them up in a dashboard that shows marketers how adopting these suggestions from the agent can strengthen account protections.

A snapshot of a website’s status appears after querying Ads Advisor to “show me my security level.”

Google has also introduced Real-Time Policy Reviews to provide guidance as marketers create and edit campaigns.

Ads Advisor now acts as an end-to-end policy troubleshooter that fixes even the most complex violations. When issues arise, Ads Advisor will proactively scan the user's account and website to identify the problem, provide a clear path to resolutions and then confirm that the fix is made.

Automation has now entered the certification process. Soon an AI agent will allow marketers to gain instant certifications to eliminate paperwork, because applying for them in the past has been time consuming.

Advisor will soon turn weeks of paperwork into instant approvals for certificates by determining the company’s industry, need, and country.

It will then either grant the approval automatically or, if more details are needed, help marketers to apply in one click.

Automating consumer privacy policies based on location and industry would also provide relief for marketers trying to keep up with regulatory changes, something Google did not mention in this announcement.