- Midterm Political Ad Spend Projected To Hit $13.8B, Up 9%
Television News Daily, Wayne Friedman - Wednesday, May 20, 2026
The projected gain shows a slowdown in overall political ad spend. F ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Meta 2026 Ad Forecast: Approaching A Quarter Trillion Dollars
MediaDailyNews, Colin Kirkland - Wednesday, May 13, 2026
Meta advertising sales will jump 22% to $240 billion, according to updat ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- Local Digital Ad Growth Slows As Markets Mature
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 5, 2026
Year-over-year digital ad growth has fallen to low single digits and ...
- Consumer Media Spending Relatively Flat, Lack Of 'Game-Changing' Tech Cited
MediaDailyNews, Joe Mandese - Thursday, April 30, 2026
While AI is gaining consumer adoption, it is still seen only ...
- Meta Set To Surpass Google In 2026 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
Emarketer released data on Monday, forecasting Meta Platforms will take more ...
- Local Ad Spend Forecast Revised To +8.1% This Year
Television News Daily, Wayne Friedman - Friday, April 10, 2026
Digital media overall is estimated to climb 9.3% to $104.1 billion, accordi ...
- Prediction Markets: Do Networks Need More Transparency About How They Work?
TV Watch, Wayne Friedman - Thursday, April 9, 2026
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Cor ...
- 'Legendary' Sports Power 11.5% Expansion In February Ad Market
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
That's the good news, according to Guideline. The bad news is th ...
- 2030 Forecast: Ad-Supported Video Soars 75% To $540B
Television News Daily, Wayne Friedman - Friday, April 3, 2026
"Social video advertising is becoming the dominant force, reshaping how content ...
- Global Streaming To Rise 29% By 2030 To $200B: Analyst
Television News Daily, Wayne Friedman - Monday, March 30, 2026
Over the last six years, streaming subscriptions have tripled in revenue fr ...
- New FuboTV May See Sports Streaming Gains: Analyst
Television News Daily, Wayne Friedman - Friday, March 27, 2026
One analyst believes there is growth potential for the new iteration ...
- Media Executives Unsure About AI Bubble Risk
Around the Net In Media, Ray Schultz - Thursday, March 26, 2026
Stakeholders in the broadcast and media industry have not yet settled ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- U.S. Ad Composite Rises On Bullish Update From Madison & Wall
MediaDailyNews, Joe Mandese - Friday, March 13, 2026
The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2 ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Fox Touts 'Really Healthy' Pre-Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, March 10, 2026
Fox News Media has seen seven quarters in a row of ad-reven ...
- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...
- Tariff Reversal Could Trigger More Ad Dollars
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Consumer technology and automotive sectors were cited as having "pulled back" t ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- Netflix Projected To Double Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, February 18, 2026
Ad research company WARC Media estimates Netflix's current 3.5% share of glob ...
- PQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point
MediaDailyNews, Joe Mandese - Thursday, February 12, 2026
Effective with today's release, PQ Media joins MediaPost's composite of reputable glob ...
- Charter Shows Rare Q4 Video Gains - What About Long Term?
TV Watch, Wayne Friedman - Tuesday, February 3, 2026
Charter Communications made a rare improvement recently in its business by combini ...
- NFL Bans Prediction Market Super Bowl Ads
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
Prediction-market ads have not been allowed on NFL broadcasts all season. The ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- Winterberry '26 U.S. Ad/Marketing Forecast: +9.4%
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Media expenditure for advertisers is expected to reach $664.2 billion in 202 ...
- Global Content Spend To Grow 2% To $255B In 2026, Streaming Up 6%
Advanced TV Insider, Wayne Friedman - Wednesday, January 14, 2026
Content spend hikes will also come from global sporting events like t ...
- The First - And Probably Last - Omnicom Media Global Landscape
Planning & Buying Insider, Joe Mandese - Tuesday, January 13, 2026
In what will likely prove to be Magna Global's last -- a ...
- Not Just Netflix, YouTube: Lest We Forget All Digital Video
TV Watch, Wayne Friedman - Tuesday, January 6, 2026
Streaming TV's slow-moving legacy media growth is compounded by rapid growth ...