- WPP Revises, M&W Issues First Global Ad Forecast
MediaDailyNews, Joe Mandese - Monday, June 15, 2026
MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 20 ...
- Madison & More: Burgeoning Ad Economist Raids WARC Data Chief, Reunites Magna Team
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2026
Days after updating his last global ad forecast for WARC, James McDona ...
- Forecast Composite Indicates 8% U.S. Ad Expansion This Year, 4% Next Year
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2026
The composite adds new estimates from WPP Media, Madison and Wall, a ...
- Thar's Gold In Them Thar LLMs, Just Not For Advertising
Planning & Buying Insider, Joe Mandese - Tuesday, June 16, 2026
WPP Media's mid-year update likens AI to a "gold rush" financed ...
- Fox-Roku Estimate: Third In Viewing, With 11% Share
Television News Daily, Wayne Friedman - Tuesday, June 16, 2026
Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV netwo ...
- WARC Revises Global Ad Outlook Upward, With $94B Caveat
MediaDailyNews, Joe Mandese - Friday, June 12, 2026
The caveat: a "severe scenario" impact from a continuation or worsening ...
- What's $800 Million Among Friends?
Red, White & Blog, Joe Mandese - Thursday, June 11, 2026
Actually, it's the incremental amount of political ad spending in AdImpact's just-releas ...
- Biggest Midterm Cycle To Date, Political Ad Spend Reaches $4B Through June
Television News Daily, Wayne Friedman - Friday, June 12, 2026
Broadcast TV political ad spend is projected to reach $5.6 billion ...
- Big Events, New Tech Fuel Experiential Marketing Spending
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2026
The expansion, which is being led by the B2C segment, is al ...
- Dentsu Revises Downward At Mid-Year
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2026
"The global advertising spend outlook is positive," the agency states, attributing ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- Midterm Political Ad Spend Projected To Hit $13.8B, Up 9%
Television News Daily, Wayne Friedman - Wednesday, May 20, 2026
The projected gain shows a slowdown in overall political ad spend. F ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Meta 2026 Ad Forecast: Approaching A Quarter Trillion Dollars
MediaDailyNews, Colin Kirkland - Wednesday, May 13, 2026
Meta advertising sales will jump 22% to $240 billion, according to updat ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- Local Digital Ad Growth Slows As Markets Mature
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 5, 2026
Year-over-year digital ad growth has fallen to low single digits and ...
- Consumer Media Spending Relatively Flat, Lack Of 'Game-Changing' Tech Cited
MediaDailyNews, Joe Mandese - Thursday, April 30, 2026
While AI is gaining consumer adoption, it is still seen only ...
- Meta Set To Surpass Google In 2026 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
Emarketer released data on Monday, forecasting Meta Platforms will take more ...
- Local Ad Spend Forecast Revised To +8.1% This Year
Television News Daily, Wayne Friedman - Friday, April 10, 2026
Digital media overall is estimated to climb 9.3% to $104.1 billion, accordi ...
- Prediction Markets: Do Networks Need More Transparency About How They Work?
TV Watch, Wayne Friedman - Thursday, April 9, 2026
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Cor ...
- 'Legendary' Sports Power 11.5% Expansion In February Ad Market
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
That's the good news, according to Guideline. The bad news is th ...
- 2030 Forecast: Ad-Supported Video Soars 75% To $540B
Television News Daily, Wayne Friedman - Friday, April 3, 2026
"Social video advertising is becoming the dominant force, reshaping how content ...
- Global Streaming To Rise 29% By 2030 To $200B: Analyst
Television News Daily, Wayne Friedman - Monday, March 30, 2026
Over the last six years, streaming subscriptions have tripled in revenue fr ...
- New FuboTV May See Sports Streaming Gains: Analyst
Television News Daily, Wayne Friedman - Friday, March 27, 2026
One analyst believes there is growth potential for the new iteration ...
- Media Executives Unsure About AI Bubble Risk
Around the Net In Media, Ray Schultz - Thursday, March 26, 2026
Stakeholders in the broadcast and media industry have not yet settled ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- U.S. Ad Composite Rises On Bullish Update From Madison & Wall
MediaDailyNews, Joe Mandese - Friday, March 13, 2026
The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2 ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Fox Touts 'Really Healthy' Pre-Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, March 10, 2026
Fox News Media has seen seven quarters in a row of ad-reven ...
- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...