As the exclusive U.S. partner of the report Chevrolet is using the insights to redefine the American road trip through a spring travel board, high-impact placements on Pinterest’s home and search pages, as well as integration into the report. 

As for road trips, the data shows families are elevating the journey itself, not just the destination – turning budget travel into meaningful moments, reflected in surging searches for “screen free activities” (+200%), “family traditions ideas” (+200%) and “no phone summer” (+340%). 

“Chevrolet” holds the top spot among brand terms in growing automotive trends on Pinterest, with searches up +59% year-over-year, according to a Pinterest spokesperson.

Pinners who engage with Chevy content are +184% more likely to be searching and saving content related to “Family Activities” than the average Pinner, proving a natural alignment between Chevy's audience and this cultural shift toward intentional, screen-smart parenting.

Parents are planning value-minded road trips, as reflected in year-over-year search growth on Pinterest incluidng: traveler’s journal +1280%, road trip car set up +530%, road safety art +317%, free road trip printables +220%, cozy backseat car +172%, road trip snack ideas +170% and small car camping +150%.

“As families use Pinterest to plan real-world experiences, Chevy understands that the car is more than transportation, but it’s a backdrop for family traditions,” says Sydney Stanback, Pinterest global trends and insights lead. “This partnership turns our insights into real, tangible inspiration for families across the country.”