• by Teresa Buyikian , March 9, 2026

Tequila Don Julio is commemorating the release of its new limited-time 1942 FIFA World Cup 2026 Edition bottle by honoring the legends that helped make soccer the most popular sport around the globe.

The short film “La Otra Copa” (another drink), seen here, features veteran soccer stars Roberto Carlos and Thierry Henry. It was directed by Stillz, known for his work with Bad Bunny, who was the director behind the Super Bowl LX halftime teaser video.

The spot depicts Carlos and Henry showing off some fancy footwork while watching the World Cup with friends and loved ones. The film takes inspiration from classic joga bonito (beautiful game) films, which highlighted players such as Cristiano Ronaldo leading up to the 2006 World Cup.

Tequila Don Julio’s Vice President of Marketing Julian Garcia talked to Marketing Daily about the new film and how Don Julio is gearing up for the 2026 FIFA World Cup.

Marketing Daily: What was the inspiration for the film?

Garcia: The creative draws inspiration from the expressive, skill-forward spirit of classic joga bonito films that celebrated soccer not simply as competition, but as an art form driven by instinct, rhythm, and creativity.

Rather than focusing on the games alone, the film leans into the emotion and movement that surround the sport: the chemistry between players, the moments of anticipation, and the celebration that inevitably follows.

At its core, the World Cup is about more than the 90 minutes on the field; it’s about the global energy that builds around it. We wanted the film to capture that feeling: the sense of artistry, connection and shared celebration that defines the sport and resonates with fans around the world.

Marketing Daily: Why Roberto Carlos and Thierry Henry?

Garcia: Together, [Carlos and Henry] reflect excellence across generations and across the sport. Their presence brings authenticity to the storytelling, because when they speak about the emotions surrounding the World Cup, it’s personal. That authenticity helps ground the film in the spirit of celebration that defines both the tournament and the Don Julio brand.

Marketing Daily: What about Stillz reflected the brand’s vision?

Garcia: Stillz’ work has a kinetic, emotional quality that captures movement and energy rather than simply documenting it.

That perspective aligned perfectly with what we wanted the film to convey. The World Cup is a cultural moment as much as a sporting one, and Stillz understands how to translate that feeling on screen through pacing, sound and visual storytelling that feels immersive and cinematic. His ability to capture emotion through motion helped bring the spirit of celebration at the heart of Don Julio to life.

Marketing Daily: How does the film reflect the Don Julio brand?

Garcia: Tequila Don Julio 1942 has become synonymous with celebration around the world. It’s the bottle that champions raise. The FIFA World Cup is the ultimate global stage for that kind of celebration. This film reflects the brand by capturing the emotion and artistry that surround the sport, while placing Don Julio within the moment that follows victory.

Marketing Daily: How else is Don Julio promoting the 1942 FIFA World Cup 2026 Edition?

Garcia: As an Official Supporter of the FIFA World Cup 2026, the brand is showing up across a range of cultural touchpoints designed to bring people together in moments of shared celebration.

As the tournament culminates, Don Julio will host standout luxury celebrations that reflect the scale and excitement of the moment, bringing the energy and elevated experiences fans have come to expect from the brand during occasions like these.