• by Fern Siegel , April 7, 2026

BBH has created an OOH campaign, “No More Wrestling” to show how easy it is to open Chupa Chups lollipops. That's important for fans, who often struggle to open the wrapper. 

That theme is underscored by the new packaging. The mask motif was designed in collaboration with Mexican mask designer Arturo Bucio. Three Chupa Chups wrappers were transformed into visually striking Lucha Libre masks to dramatize the struggle. Lucha Libra is a theatrical style of professional wrestling that began in Mexico in the early 20th century. Masks are central to the good vs. evil pitch.

Each Chupa flavor — apple, cola and strawberry — get a singular look. The typography was inspired by classic Mexican wrestling imagery.

The campaign runs across the U.K. and Spain in OOH and social media. Wavemaker handled media and Build Hollywood bought flyposter locations.

BBH Creative Directors Stu Royall and Phil Holbrook, said, “Chupa Chups is such a brilliant brand to work on because every brief is an opportunity to do something banging.”

Martin Hofling, Chupa Chups global marketing manager, added: “People have been wrestling with Chupa Chups wrappers for decades. Now that the fight is over, we wanted to mark the occasion with a set of posters that are as fun, distinctive and iconic as the brand itself.”

Chupa Chups was founded in Spain in 1958. Salvador Dalí designed its daisy logo. 

BBH creative includes Mentos, Tesco, Burger King and Audi.