Jung von Matt SPREE has been
appointed Volkswagen's global social media lead agency.
The agency will develop its brand presence across all platforms, including Instagram, TikTok, YouTube, LinkedIn, Threads and
Facebook.
The remit includes digital strategy consultancy, management of all global headquarters social media channels, community building, social campaigning and content production.
The mission is to enhance Volkswagen's digital presence as a desirable brand.
Franziska Spiess, managing director at Jung von Matt SPREE, said: “Volkswagen moves millions of
people worldwide. Our goal is to use social media as a strategic platform to give the brand a clear profile, imbue it with cultural relevance, and thereby build a deep connection with our target
groups around the world.”
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“With Jung von Matt SPREE, we have found a partner that has impressed us with deep digital expertise, strategic clarity and extensive experience in
managing global brands,” aded Sebastian Dreiskämper, director social media & comms steering at Volkswagen.
There are several model updates for 2026 VWs, including
a standout Volkswagen Tiguan, with its new 2.0L turbocharged engine, producing 268 horsepower.