• by Fern Siegel , April 27, 2026

Republica Havas named Federico Hauri as executive creative director. The appointment comes as the Miami-based agency turns 20 and expands its presence in the U.S. and beyond.  

Hauri's remit is to lead integrated creative and social across the agency’s creative and health practices. His portfolio includes Toyota, Sanofi, the Greater Miami Convention & Visitors Bureau, Reckitt, Sedano’s Supermarkets and GSK.

“Federico is the right leader for where we are and where we’re going,” said Luis Casamayor, president/creative chairman, Republica Havas. “We operate in a connected world where ideas need to travel across cultures and platforms. He understands how to build work that holds together wherever it shows up.”

Previously, the award-winning creative was at Multi, the creative studio he co-founded, where he launched Zevia’s spoof of Coca-Cola’s AI holiday campaign. Prior to Multi, he was executive creative director at VML Miami, where he helped debut the Greater Miami Convention & Visitors Bureau’s “Breaking Up with Spring Break” campaign and oversaw work for Wendy’s, Michelob Ultra and Mazda.

Earlier agency stints include Conill Saatchi & Saatchi, Grey and JWT Argentina.

“It’s a dynamic time for creativity, where technology, culture and ambition are converging,” said Hauri. “With Miami as our home and its global energy, Republica Havas is uniquely positioned to build ideas that travel across markets and elevate the work on an international stage.”