• by Fern Siegel , Yesterday

Lola USA has debuted, combining 180 US and adam&eveDDB New York into a micro-network within Omnicom. Lola Madrid and Lola\TBWA in Brazil are also part of the company.

The new agency is led by CEO Agathe Guerrier and CCO JD Jurentkuff. Lola USA reports 50% of the agency is dedicated to creative roles.

“Many marketers are feeling the squeeze, with shrinking ambition driven by tighter budgets and uncertainty,” said Guerrier, the former 180 US CEO. “We’re here to position a new type of agency. One that combines the artisanal culture of an independent, with the depth of technology and connected capabilities only Omnicom can provide. An agency reimagined for the future, with consultative acumen and cultural edge.”

Clients include Porsche, adidas, Molson Coors, JetBlue and Disney. First work is expected in the coming months.

The agency specializes in brand and marketing strategy, creative campaigns, brand design, and social and editorial storytelling, supported by Omnicom's AI capabilities.

“We’re unashamedly ambitious,” added Jurentkuff, a  former 180 US TBWA\Worldwide and Apple agency executive. “From top to bottom, there’s something beautifully irrational about how driven this team is to solve hard problems for our clients. We’re hungry. We’re obsessed. And we won’t rest until our friends jealously text us about what we’ve created.”

Additional staff includes Kimmy Harvey as head of creative operations, with Mike Bokman and Jason Ashlock as ECDs. Mitch Horton leads as head of design. On the business side, Elliott Bastien is head of strategy, Laura Cona is Chief Growth Officer, Devon Hay is managing director, Caroline Jackson is Chief Client Officer and Margaret Coleman is head of account management.