Jaguar Land Rover has lost a
key marketing executive.
Charlotte Blank, who transitioned from CMO to brand director for Defender and Discovery for North
America in March, has left the company. Her last day was April 30.
She held the CMO role since October 2022.
She first joined the automaker in
February 2022 as director of transformation and analytics where she oversaw organizational transformation, market research, and data analytics for the automaker's North American operations. Previous
to JLR, she spent six-and-a-half years at Maritz as chief behavioral officer.
Blank posted about the decision to leave on LinkedIn. She said she is “stepping into my
next chapter.”
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“Working on these magnificent brands has been such an honor — these are icons that carry something genuinely rare, and I didn't take for granted for
a moment the opportunity to steward them in North America,” Blank wrote. “I’m so grateful for the leadership experience, the people, and the fun I've had in my four+ years at JLR.
I'm rooting for Defender, Range Rover, Jaguar, and Discovery, and wishing them every continued success.”
Blank says she is taking a “purposeful pause this summer to be
present for my family — and to work on a couple of projects I'm genuinely excited about. More on those when the time is right.”
JLR divided the CMO duties in March
between Stuart Schorr and Danny Zhu, according to a JLR spokesperson.
Schorr, who has been at JLR for 17 years and is vice president, marketing and public relations
communications, is overseeing communications, public relations, retail, brand experience and customer relationship management.
Zhu, who has been at the automaker for 2 years
and four months and is director of digital marketing, is leading media, performance marketing and research, says the spokesperson, who declined to elaborate on what motivated the switch.