Mediaplus, the media arm of Germany’s ad holding group Serviceplan, has appointed Costin Mihaila as Global Chief Market Officer, a new role at the agency. He reports to Mediaplus Global CEO Matthias Brüll. 

Mihaila spent the last two decades working in senior leadership roles at WPP and its agency EssenceMediacom, including Global Client President and Managing Director EMEA for EssenceMediacom. He was also global client lead at WPP. 

Mihaila will focus on expanding Mediaplus’s business outside Germany-including North America where Tamara Alesi is CEO-- further developing local offices and strengthening consistency in key areas such as product, commercial models, client management and more.

He is also tasked with improving collaboration across markets,  

The appointment follows Mediaplus’s hiring in March of Dentsu veteran Thomas Le Thierry as Global Chief Growth Officer, also a new role designed to accelerate the network’s international expansion plans.