• by Tanya Gazdik , 6 hours ago

Audi and 1 Hotels are partnering for an exclusive three-night Michelin starred dining experience tied to Formula 1 U.S. Grand Prix weekend.

The event coincides with an expanded partnership between Audi and 1 Hotels, continuing Audi’s role as the official automotive partner of all U.S. 1 Hotels properties and extending the relationship to the newly opened 1 Hotel Austin.

The Austin property joins Audi's larger partnership with 1 Hotels across the U.S., where guests can experience the brand through house-car programs and thoughtfully curated local excursions.

Beyond race weekend, Audi will be integrated into the guest experience at 1 Hotel Austin through house-car service and curated local drives.

Audi and 1 Hotels first partnered in 2021 with a shared vision of creating a more sustainable future. The automaker provides electric house cars, guest shuttles, and localized test drive excursions.

“Driven by the Journey, An Evening with SingleThread” takes place Oct. 22-24 and will feature a five-course menu from three-Michelin-starred SingleThread.

Audi previously partnered with Noma, a Copenhagen-based three-Michelin-star restaurant in 2022. That linkup included an exclusive three-night dinner series in Los Angeles.

Food and beverage has the ability to bring people, place and culture together in a way that feels incredibly personal, says Nicholas Demasi, senior vice president, food and beverage, Starwood Hotels. 

“To welcome SingleThread to 1 Hotel Austin during Formula 1 weekend gives us an opportunity to create something truly distinctive for our guests while celebrating the energy of Austin and this extraordinary moment for the city,” Demasi says in a release. 

Founded by Owner-Chef Kyle Connaughton and Katina Connaughton, SingleThread, Audi's Official Automotive Partner, has earned international acclaim for its integrated approach to farming, hospitality and dining. The three-Michelin-starred Sonoma County destination will bring its signature attention to detail and seasonal perspective to the Austin experience through an exclusive five-course menu.