The Virginia Farm Bureau cares about its clients And to bring that point home, the insurance provider has launched a new campaign — its first in a decade.

Rather than focus on price differentials or blanket coverage, ad agency Two Tango Collaborative took a different approach.

The animated, clean graphics spot zeroed in on the comfort of local, accessible service. It noted that Virginia Farm Bureau agents are part of their communities. 

The work, live across broadcast, CTV and social media, also presented a new tagline: “Always there. Always have been.”

“When you haven’t been on air in 10 years, you don’t come back louder. You come back smarter. In an already noisy category, we helped Virginia Farm Bureau stand out by leaning into what competitors can’t fake: hyper-local agents and their real stories. That approach opened the door to younger audiences, without losing the rural base that has always trusted them,” Erin Sarro, executive creative director, Two Tango Collaborative, told Agency Daily.

“We built an entirely human-made branded world — from font to animation to music — that gives us the freedom to tell this story, and others, exactly the way we want.”

Established in 1926, the Virginia Farm Bureau is the largest agricultural advocacy organization in Virginia. 135,000 members in Virginia, with over 100 local offices.

Two Tango Collaborative's client work includes Virginia Lottery, RVA Tech, Wounded Warrior Project and Langley.