
TikTok has announced that it has begun integrating
ByteDance's next-generation artificial intelligence (AI) video model into its Symphony suite for advertisers, expanding video-script generationto actual branded video automation for in-app promotions.
“Dreamina” -- the latest Seedance 2.0 video model from TikTok’s parent company -- is designed to generate realistic-appearing depictions based on text prompts, images and
reference clips entered by advertisers.
According to the company's announcement, the Dreamina model improves the consistency of brands’ products across video segments in attempts to
boost consumer recognition.
“The model has undergone extensive testing by global safety and intellectual property teams working alongside third-party red-teaming partners to test
capabilities before they reach advertisers,” the company's statement reads, explaining that the Symphony creative toolkit features several layers of safeguards, such as AI labels, third-party
safety technology and various moderation checkpoints.
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TikTok's Dreamina model was also made available within ByteDance's free AI-powered video editing app CapCut last month in select markets
before being integrated into TikTok's creative ad suite.
Advertisers, small businesses and creators using Symphony will have the option to reject any videos generated by Dreamina.
Like
all other major social-media platforms, TikTok has been automating more of its ad creation experience over the past few years, first introducing Symphony in May 2024 after Meta launched more AI-powered ad
offerings.
The video-sharing platform has since expanded Symphony's functionality with digital avatars and AI language dubbing, as well as a fully automated Symphony
ad solution called Smart+, which it aunched/a> ahead of the 2024 holiday
season.