Industry advocacy group Clean Creatives has published an open letter to officials at Netflix, currently conducting a media agency review in Europe, The Middle East and Africa, urging the company to add “fossil-free procurement” as part of the eligibility criteria for the assignment. 

The company’s estimated net media spend for the region is $190 million, according to agency research firm COMvergence. 

It’s believed that Omnicom, WPP and Dentsu are vying for the contract and CC notes that following its acquisition of Interpublic, Omnicom now holds 120 “active or recent” fossil fuel contracts, while WPP has 82 and Dentsu 18. 

“As creatives, filmmakers, and climate communicators, we are frequently inspired by the stories Netflix tells – and by the investments Netflix has made to tell them responsibly,” the CC letter states.  

“Our planet is at a tipping point, not just in terms of our climate, but in our culture. Fossil fuel companies, aided by PR and media agencies, are contributing to a misinformation crisis that is making climate progress harder to achieve. Netflix has invested real resources in decarbonizing its supply chain. But the agency supply chain, where narrative power lives, hasn't been examined.” 

It urged the streaming giant to make fossil-free agency procurement an explicit criterion for the current EMEA review and establish it as a standard going forward. CC noted that there are more than 1,500 agencies worldwide that have pledged to refuse fossil fuel clients. 

“Choosing one of these pledged agencies is a low-friction, high-return climate action that is consistent with the commitments Netflix has already made,” the letter states. “If the agencies pitching for Netflix's business won't drop fossil fuels, Netflix should drop them.” 

Netflix representatives could not be immediately reached for comment.