Mocean, the Los Angeles-based creative agency and production studio has announced the launch of a new operating model it calls “See Change.” 

The new model integrates the shop’s five core practices: Strategy & Creative, Social & Community, Content Studio, Design Studio, and Post Studio.  

The main idea: moving ideas from insight to completion within a single system faster and more efficiently.   

The change coincides with two major new hires at the agency, including Laura Likos as president of brand. She previously led Stagwell’s 72andSunny LA.  

And Ryan Bucci has been hired as Chief Creative Officer of Brand. Bucci founded LA-based agency Juju six years ago and before that was an executive creative director at Publicis Groupe.  

"Advertising agencies understand brands. Entertainment agencies understand how to move audiences. Mocean understands both," said CEO Michael McIntyre, who built the agency from a 15-person boutique design shop in 2000 to a 150-person full-service operation.   

"The best brand work has been borrowing from entertainment for years: the storytelling, the audience-first thinking, the craft," Likos said. "Mocean doesn't borrow from that system. It operates inside it. That changes the kind of work we can do." 

Current clients include DC Studios, Waymo, The Cheesecake Factory, and North Italia restaurants.