Publicis Media Canada has named Fran Pessagno CEO. He succeeds Alastair Taylor, who has left the company, and reports to Andrew Bruce, CEO Publicis Groupe Canada. 

Pessagno previously served at the company’s media agency Spark Foundry in New York as president and global client lead since 2015.  

Prior to joining Spark Foundry in 2010 he was with Omnicom’s OMD for about eight years, lastly as director of operations.  

In his new role he’ll oversee Publicis Media brands in Canada which include Starcom, Zenith and Spark Foundry and performance marketing arm Performics.  

“Fran's deep media experience and extensive global client expertise make him the ideal partner to lead our client-centric, date fueled and AI-enabled media offering,” stated Bruce.