• by Teresa Buyikian , Yesterday

The “Baby Back Ribs” jingle is back at Chili’s, this time performed by a four-time Grammy-winning artist.

Lizzo has taken to the mike in a new campaign featuring the latest iteration of the brand’s signature tune that it first introduced in its ads in 1996.

The spot touts the brand’s recent updates to its popular ribs, including “meatier, full- or half-rack portions that give guests up to 50% more ribs, finished with a new caramelized barbecue sauce crust.”

Lizzo, who co-wrote and co-produced the revised “Baby Back” track, also stars in the accompanying video ad, seen here. The video includes “shot-for-shot references that call back to the original spot that first got 'I want my baby back, baby back…' stuck in everyone's heads,” along with flautist Lizzo performing with what appears to be a giant flute in the shape of a rib.

“When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started,” said George Felix, Chili's CMO, in a release. “And with a jingle that has lived in pop culture for decades — in movies, on TV, and in people's heads — we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy.”

Lizzo also recorded an acapella rendition of the Baby Back jingle, performing every part of the song herself, available here.

The ad is currently running nationally across social and CTV. The brand is also holding a contest only for My Chili’s rewards members, where they can enter to win a limited-edition T-shirt signed by Lizzo along with a Chili's gift card.