• by Laurie Sullivan , June 1, 2026

Last week, OpenAI notified advertisers in the ChatGPT Ads Manager Beta that conversion-optimized campaigns will begin rolling out in early June.

The company has made updates to ad options as it rapidly changes its information page to introduce ChatGPT Ads experiences such as ad format, delivery, pricing and measurement.

The ad-based optimization feature has been described as a way for advertisers to pay only when the user buys something after clicking on the ad. 

The letter sent to advertisers described using Pixel or Conversion API to track conversions driven by the brand's ads, and then viewing results in Ads Manager.

OpenAI has tested CPM pay per impressions, conversion tracking pixels based on clicks, and now cost per acquisition (CPAs), explained Juozas Kaziukenas, an entrepreneur based in New York, in a LinkedIn post.

“To launch CPA ads, OpenAI needed to improve targeting capabilities for showing ads to people who it could predict would convert, wasting ad space otherwise by not picking other advertisers,” he wrote. “I'm surprised how quickly they were able to launch this.”

Kaziukenas built a tracker for OpenAI ads features two months ago to track the company's pace of change. 

Since OpenAI abandoned Instant Checkout, ChatGPT did not add new features for shopping, but the company’s advertising system gets new features every day, according to Kaziukenas’ tracker.

OpenAI on Sunday updated its ads page to introduce all the “ChatGPT Ads experience, including ad format, delivery, pricing, and measurement.”

In the platform, “ads in ChatGPT help advertisers reach users as they explore, compare, and decide within a single conversational experience,” the company explains.

Today, OpenAI serves ads to Free and Go users in the United States, Canada, Australia, and New Zealand.

Pricing includes CPM and CPC media-buying options, allowing advertisers to optimize campaigns based on their goals.

Advertisers can choose a Reach objective to buy on a CPM basis or a Clicks objective to buy on a CPC basis.

Advertisers can set custom max bids for their CPC campaigns, with a recommended starting maximum bid of between $3 and $5 per click. For CPM campaigns, the default max bid is $60 CPM.

Ads Manager Beta reporting currently includes impressions, clicks, spend, clickthrough rate (CTR), average CPC, average CPM, and conversions, according to the page.

OpenAI also laid out requirements for brand safety. OpenAI’s policy is to place ads only near chats that are safe, appropriate, and aligned with its safety standards outlined in its ads policies.