Stagwell Promotes 'Agent Cloud' With New Toolkit


Stagwell’s The Marketing Cloud SaaS offering has launched a new campaign to promote its flagship product, Agent Cloud. Front and center in the campaign is a new marketing toolkit that is designed specifically for small- to-medium-sized businesses (SMBs) and in-house agency teams.    

The toolkit targets what the company says is the friction between developing a high-level strategy and bringing it to market.

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By combining the flexibility of the world’s leading LLMs, such as OpenAI’s ChatGPT and Google’s Gemini, with agents developed in-house, Agent Cloud embeds automated marketing expertise directly into the workflow of SMBs and in-house teams.   

It features 10 specialized agents, combining proprietary 1st-party tools with 3rd-party marketing technology designed to handle most marketing workflows.   

Some toolkit highlights:   

  • Brand Audit: Analyzes brand personality and competitive positioning 

  • Campaign Architect: Builds foundational messaging and positioning for new campaigns

  • Copy Feedback Pro: Provides critiques to ensure copy is sharp, logical, and grammatically correct 

  • Glystn Social Intelligence: Tracks cultural sentiment and consumer trends

  • Image Generator: Generates high-quality, on-brand visual content for social platforms

  • Limbik Resonance Agent: Tests the resonance of any message, idea, or concept with your target audience

  • Parallel Deep Research: Conducts exhaustive market, competitor, and regulatory deep dives on a given topic 

  • Search Discoverability: Audits organic visibility to improve rankings across traditional search and modern AI-driven answer engines

  • Social Media Post Wizard: Translates ideas and reports into platform-ready social copy

  • Video Concept & Creation Partner: Brainstorms concepts and generates structured prompts for video creation 

“We developed this toolkit because we understand the nuances of a brand audit, the friction of approval loops, and the absolute necessity of data security—these are the same agents our own team relies on every day to scale our output,” says Amy Guenel, CMO at The Marketing Cloud. 

 

 

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